About Us

Roger Krueckeberg has been the proud owner of Designing Innovations since the fall of 1994. His philosophy for success is communicating clearly and openly with customers in order to meet and exceed their every expectation while staying on budget. A perfectionist by nature, Roger loves adding the “little details” that turn a house into a home. He is often commended for assigning realistic budgets, utilizing all usable space and for his cleanliness of the jobsite during construction. His award-winning homes have been featured in many Parade of Homes exhibitions. In 2001, one of his homes built in North Snow Bay was voted “Best Overall”. In 2007, the stunning Castillo di Lago on Jimmerson Lake won the 1st place Builders Choice Award. In 2009 Designing Innovations completed a commercial remodel of the “Thirsty Flamingo” room for Club Paradise which was also featured in the Parade of Homes.

He and his wife Christina live in Steuben County with their two sons, Dylan and Brandon.


2007 Parade of Homes

Our Vision

Our company was founded on a single goal – to construct homes of the highest quality. From that singular vision evolved a guiding philosophy: to treat our clients, our team, and the community at-large with integrity, respect, compassion and all the best we have to offer.

Designing Innovations builds flawlessly crafted, exceptionally functional homes and estates for families with discerning taste and sophisticated lifestyles. To be respected by our clients, employees and industry colleagues is important to us. That’s why everything we do and everything we build reflects an unwavering commitment to our vision.